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Studio
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Design Central


Team

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Luke P. Woods
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Dan Kidwell
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Thornton Lothrop
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Hoa Pho
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Wendie Wulff (verbal tools)


Recognition
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American Corporate Identity/20


Related Projects

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Emergence Identity
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DAAP Wayfinding
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Design for Democracy
Midlink Identity System

Midlink, a business and industrial park, was planned to redevelop a former General Motors plant in Kalamazoo Michigan. The Design Central team worked on naming the park, revitalizing the buildings, and marketing its possibilities. In particular, I worked on the logo—a wordmark emphasizing the park's location as the midpoint between Chicago and Detroit.